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4 Must-have Features of a Good Enterprise CMS

POSTED ON: June 27, 2018 TAG: Application Development

As your website is the most visible and valuable marketing asset, knowing which content management system (CMS) to use and when and how to upgrade it is a serious decision because it can have a long-term impact on your company’s success.

What is a Content Management System?

A CMS is the control system for a website that creates and manages web content. It acts as a centralized repository that consolidates and streamlines web design and content (text, images, and videos). Using a CMS is a must for organizing heavy loads of website images, documents, and pages (especially in e-commerce). It allows users to change live content without having to get a developer involved.

Today, a CMS solution is one of the most critical marketing tools which helps businesses broaden their customer appeal and reach, increase brand awareness, and improve sales.

We have created a list of 4 critical features that must be considered while choosing an enterprise web CMS:

Stability and Reliability

A stable and reliable CMS is a must. Although you can assess stability after prolonged use of the product through various scenarios, check the list of quality-assurance processes that your vendor has. Besides, have a detailed view of the reviews of your vendor’s current clients to gauge the user perspective. Select a mature solution that is bug-free, high-performing, and has a good track record around data security.

Design Flexibility

An amazing web design is critical for your brand to differentiate from others and develop a competitive edge. Ensure these three components when judging the design flexibility of your CMS product.

  • Allows you to Represent your Brand the Way You Want
    The CMS platform should have a flexible architecture that allows complete development freedom irrespective of the template structure will help you stand out from the crowd.  Apart from enabling you to edit the existing template, it should also handle the nuances of a custom and complex design by working outside of the current template structure altogether.
  • Supports Mobile
    In today’s mobile-driven world, your CMS platform must support responsive mobile design so that you can reach customers and prospects seamlessly across all channels and devices.
  • Empowers Design Refresh
    SaaS CMS platforms make it easy to upgrade the system without any effort. As per your business requirements, the SaaS vendor can upgrade your CMS platform by adding more functionalities, improving bug fixes and performance, and allowing you to transform your site with a new look and feel- all by staying on the same CMS.

Multilingual Support

As the distinction between the domestic and global markets is shrinking, most organizations target an international audience. If not, they have plans to cross borders in the future. So, having a global content operating model that can speak to your site visitors in their native language is essential. Ensure your CMS platform has advanced multilingual features such as Translation Management and Automatic Time Conversion with capabilities to customize URLs fully. It should also support more translations than you currently need and ensure that the user experience remains uninterrupted once the language has switched.

Open API

An API (Application Programming Interface) allows the exchange of data between different systems. In other words, an API is a software intermediary that opens your content to other applications, publishers, and third parties. This is crucial in case you plan to develop mobile apps that connect to the CMS data. An API will make those future app plans much easier to implement.

With open APIs, you can integrate with CRM, commerce, or marketing automation systems that you already have in place. For instance, an eCommerce provider who needs a connection between the CMS and payment processing system can use open API to facilitate the requirement?

Content has the power to transform the way you interact with your prospects and potential customers. Choose a powerful CMS that fulfills your current and future business requirements. If possible, evaluate the system using a trial version and then decide as it might affect your organization’s health in the longer run.

Learn about our Enterprise Application Development and related content.

POSTED ON: June 27, 2018 TAG: Application Development

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