There have been times when you tried a video streaming app and got frustrated by the number of ads to the extent that you decided to uninstall it within a few minutes of downloading. And then some apps promised to make your to-do list more functional, but you had to wonder how to use the hugely abundant menu options. These examples show the bad effects a poor user experience (UX) can have on your web or mobile app. UX is not just an art, instead it is a science with clearly defined principles and a list of dos and don’ts. Mastering these principles of enterprise application development can result in a user-friendly app and delighted users.
Ways to Improve the Overall User Experience
Engage Users with Real-Time
In-app notifications are present in many popular apps today, like Twitter, Zendesk, and Slack to mention a few. Real-time functionality is an important aspect of many of our favorite apps. After all, if new information about something we wish to know about becomes available or somebody sends us a message, we expect to know about it right away. Besides, you want an immediate response when issued a support ticket. Companies involved in application development must understand the relevance of the human interaction element. Facebook uses live in-app notifications to draw your attention to any new messages, stories, and friend requests.
Studies show that 100ms is instant to humans and 250ms is the human’s reaction time on average. Twitter feed is a good example of this. Twitter controls its feed frequency and gives users prompts, making it easy to digest.
Implement Responsive Web Design
Responsive Web Design (RWD) approach helps to make dynamic changes to the appearance of a website based on the orientation and screen size of the device used to view it. It aims at crafting websites to offer an optimal viewing experience, like easy navigation and reading with resizing, panning, and scrolling as little as possible, across a broad range of devices, right from tiny phones to huge desktop monitors.
It is crucial for business websites to be optimized for mobile phones, besides desktops, as mobile accounts for about half of the web traffic across the globe, according to Statista. In Q2 2020, mobile devices alone generated 51.53% of global website traffic. Visitors stop engaging with a website that doesn’t display well on their smartphones and easily move on to your competitors. Besides, Google ranks websites that are not responsive lower in their search.
Refrain from Using Lengthy Tours of Features
Application development companies need to understand that for an app to be useful on a smartphone screen, it should be simple. Don’t try to shove a lot in the way of features into the app release to familiarize your audience with them. Nobody wants to take a lengthy tour of features. What you can do is to introduce varied features of the app in multiple releases. Your users don’t mind growing with your app throughout multiple releases.
Consistency in a web or mobile app design ensures users are using the same app. Maintain continuity in describing a term, as you may not want to use different words that mislead the users. Typically, an app comprises unexplored features that erupt all of a sudden and waste the time of users in learning how they work in the app. Communication should be simple and clear for users. It is ideal to have a style guide in place for consistent color, spacing, font, and elements to create a pattern that is easily recognizable and reliable by users. Make a predictable design that leads to a satisfactory user interface. Only then can the user have a delightful experience.
Personalization is The Key
In enterprise application development, personalization helps to offer a highly unique and relevant experience to the user. Personalize the UX by leveraging user data to display relevant material and content in the app, for instance, provide users with specific retailer deals based on their location. The more aligned the experience is with the needs and preferences of the user, the more likely they will continue using the application. Besides, you may include the name of the user on the screen and in messaging. Display only the most relevant content to individual users for the best results. If you implement too many push notifications or push irrelevant content, you leave the user irritated.
Are You Ready to Design a Mind-Blowing UX for Your App?
Now that you have learned a few of the ways to build user experience capabilities in your app, it’s time to incorporate them in enterprise application development and win over your users for better business growth and to drive competitive advantage. According to Forrester, each dollar invested in UX returns 100 dollars, which equals an ROI of 9,900%.