Yet, more than one in four small businesses (28%) lack a website, which is a big reason behind their inability to perform, and ultimately shut down. Customers expect you to be available online and quickly pivot to omnichannel fulfillment capabilities in the post-pandemic era. Only then can you survive and stay competitive in this ever-changing environment. The road to eCommerce success is not easy with some healthy competition already ruling the space, but having an experienced aide, like an eCommerce software development company by your side, can catapult you atop the eCommerce industry.
eCommerce Development Services and Their Benefits
eCommerce Consulting Services
As you plan to have your eCommerce website and launch or expand your business online, you should opt for a development company that helps you effectively manage the total experience your customers have with your brand. This experience starts when customers become aware of your products and services until they emerge as your brand advocates. Best eCommerce software development agencies take a collaborative approach to website development. Depending on your business needs, they create a comprehensive eCommerce strategy, thus delivering a bespoke solution through analysis, planning, and execution.
Benefits of eCommerce Consulting Services
- Refine audience through right customer targeting
- Create profitable offers for online businesses
- Increase sales and average order values (AOVs)
- Optimize omnichannel capabilities
- Maximize profits by delivering personalized eCommerce development solutions
UX and Visual Design
UX and visual design is an essential aspect of your eCommerce business. According to Forrester, every dollar invested in user experience (UX) brings 100 in return*. The data emphasizes the significance of engaging user interfaces (UI) in creating seamless, unique digital customer experiences. Top eCommerce development agencies enhance your digital customer journey through in-depth UX research, art direction, and elegant visual identities. The power of UI/UX enables you to create a compelling digital media presence, improving brand value and boosting customer loyalty.
Benefits of UI/UX
- Enhances user experience and facilitates better navigation
- Improves customer acquisition through better user engagement
- Optimizes development cost and time
- Boosts conversions on your products and services
- Builds on your brand equity
Unified Digital Storefront Development
Online businesses understand the value of a modern eCommerce platform that offers customers a key first business touchpoint. eCommerce development companies craft reliable, robust, secure, and scalable eCommerce platforms that play a primary role in fulfilling your online business needs while offering a flawless digital customer experience (CX). Platforms allow companies to offer personalized views for some of their available content while enabling them to operate more agilely. You may follow one of the two prevailing trends with eCommerce platforms. Choose all-in-one options, with eCommerce taking care of other parts of the business, or a headless eCommerce scenario.
Benefits of eCommerce Platforms
- Offers great customer service
- Provide flexibility and versatility in navigation
- Enhance user engagement
- Ensure data security
- Improves customer experience with data analytics
Scalable and Secure Hosting Infrastructure
Your online business cannot do without a scalable and secure hosting infrastructure in place. eCommerce web development agencies offer a broad array of hosting options from trusted partners, including AWS, Azure, Rackspace, or Google. Web hosting companies help online businesses to maintain and keep their servers up and running 24/7, guaranteeing enhanced performance for the hosted websites. Having a website with exceptional uptime assists you in maximizing sales and enhance user experience at the same time. Besides, as you use web hosting services, you may improve your website’s search engine optimization (SEO), ranking higher on search engine result pages (SERPs). Providers of eCommerce development solutions ensure that your data is stored in PCI-compliant, GDPR, and cloud-native platforms, thus protecting it, mitigating legal risk, and preventing any service interruptions.
Benefits of Web Hosting Services
- Improves site performance
- Enhances website security
- Maintains high uptime and reliability
- Ensures effective data management
- Offers scalability
Digital Customer Experience Analytics
Learning what your customers expect from you becomes the most important as you conduct your business online, leading you to consider digital customer experience analytics. eCommerce development tools help online businesses enhance their digital CX, as eCommerce development agencies leverage customer experience analytics to offer actionable insights. Using these valuable insights, brands make data-driven, smart decisions, which add to their customers’ online shopping and service experiences. Moreover, there are companies with revenue optimization practices in place. This practice uses a distinct methodology to reveal data, advising online businesses on the most prudent strategies to benefit from e-market integrations.
Benefits of Digital Customer Experience Analytics
- Delivers to customers – a cohesive experience across the company’s website
- Helps to conduct effective customer journey mapping
- Improves personalization
- Increases customer engagement
Digital marketing services are a part of eCommerce web development services. They comprise search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and advertising, content marketing, website design and development, email marketing, conversion rate optimization, and much more. Online marketing services help agencies review your online business’ existing goals and digital practices. Using the power of digital marketing, you can reach more leads showing interest in your business, ultimately driving high and more qualified traffic. eCommerce website development companies also assist in developing strategies to boost your brand awareness across platforms. The key objective is to convert your website visitors into qualified leads, bringing in more sales and revenue.
Benefits of Digital Marketing Services
- Personalizes customer experience
- Drives high-quality traffic
- Boosts your business’ online visibility
- Brings cost-effectiveness with advanced targeting options
- Increases return-on-investment (ROI) for your marketing efforts
As you scale your online business, you require a single, brand-specific eCommerce store – one that offers a hassle-free, unparalleled experience to your customers. Choose an eCommerce software development company that enables you to integrate all your platforms into one custom tool, fulfilling your business needs. Online businesses should consider e-market integration to save time and money. Your product and customer information, invoices, orders, and shipping data stay harmonious as you integrate your critical business systems with eCommerce. With a seamless data e-market integration, you don’t need to keep checking, maintaining, and moving data between systems. You can thus boost your overall customer experience and employee productivity.
Benefits of e-Market Integrations
- Ensure accuracy in data
- Deliver customers correct information
- Maintain consistency in inventory levels and prices across systems
- Improve customer experience across channels, touchpoints, and devices
- Provide helpful and instant customer service
- Brings about faster scalability
- Boost employee engagement and productivity
Do you Have the Right eCommerce Development Solution?
Having understood the relevance of transitioning from traditional business to online, hiring an eCommerce website development company is the safest bet. Leveraging eCommerce, you can embark on the market and reach potential customers with or without any physical presence. Businesses can thus create products, show them on their website and other online portals, incurring sales via online transactions. eCommerce is thus a great way to get creative with marketing, grow your brand, gain new, valuable insights, and most importantly, acquire new customers.