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How Should Healthcare Organizations Succeed in Digital Transformation?

POSTED ON: September 9, 2020 TAG: Digital Transformation

According to Gartner, just 52% of healthcare organizations have a digital dexterity program in place as part of their digital business strategy. This implies that there is a large capability gap for healthcare providers to succeed in their strong digital ambitions. As a business leader, you want healthcare CIOs to figure out ways in which they can increase the success rate of innovation and business transformation initiatives. You have identified the health and business benefits of delivering virtual care, yet there exists a vast gap between your digital business goals and your ability to accomplish these goals. How you improve your healthcare organization’s ability to meet its digital ambitions is the key question here.

What Is Digital Transformation in Healthcare?

Digital transformation in healthcare can be understood as the positive effect of technology in healthcare. A few real examples of digital transformation in healthcare improving on digital customer experience include artificial intelligence, telemedicine, big data, and predictive analytics, virtual reality, blockchain electronic health records (EHRs), and AI-enabled medical devices.

Define Your Digital Business Definition

As healthcare providers are under constant pressure to improve clinical outcomes and enhance patient satisfaction at lower costs, they undertake multiple digital projects with optimization goals. On the one hand, they are making efforts to develop and deliver entirely new digital products, while on the other hand, they are developing new business models that can make money in completely new and different ways. This way healthcare providers are blurring the boundaries between optimization and transformation goals leading to confusion in achieving their digital ambitions. Being a healthcare CIO, you should define your digital ambition. Choose if you want to transform or optimize the way you conduct business. It is your responsibility to set the vision, business objectives, and right measures of success in digital transformation.

Recognize, Measure, and Communicate the Gap Between Digital Ambitions and Capabilities

You should identify the danger of disruption, including the risks to your business and operating models as well as customer relationships. More than 60% of healthcare providers have encountered severe disruptions, owing to cost pressure, internal organizational changes, shifting or funding consumer demands, regulation, and compliance. Learn from digital giants who have made great moves into digital health but have seen different degrees of success.Healthcare CIOs should manage perceptions related to disruptive business risk and guide what executives should expect out of the digital move. Figure out what resources, skills, and partnerships you need to fulfill the expectations of the healthcare executives. Go back to your defined digital business ambitions, recognize, measure, and communicate the gap in your organizational capabilities to implement digital initiatives. This way you can understand as well as fulfill expectations that are transparent, realistic, and achievable.

Follow Digital Business and IT Platform Best Practices

You should deploy digital technology platforms to close the gap between digital ambition and capabilities to achieve such goals. It is the best practice for healthcare providers to divert their attention to IoT and customer experience platforms. Doing so is not only important to provide virtual care, but also to strengthen customer relationships. Besides, several healthcare providers focus on collaboration and orchestration within complex business ecosystems. They need new platform business models for coordinated collaborative care among the growing number of partners. Healthcare providers may consider investments that help to co-create new product and service offerings with ecosystem partners or that aid in the efficient matching of producers and consumers. After all, the right healthcare professional should be lined up with the right patient in virtual care as well as face-to-face settings.

Start a Methodological Initiative for Workforce Skills Improvement

Healthcare CIOs need to prioritize digital dexterity for successful digital business transformation. There are digital transformation consulting companies that help to deliver requisite skills and capabilities needed to achieve healthcare digital transformation. As the CIO, your aim should be to ensure that the current workforce is trained and motivated enough to gain the skills required for digital business and it isn’t easy to boost workforce skills without digital transformation consulting. Establish programs for your staff to exploit current and emerging technologies for better business results. Invest to bring about improvements in technology, diversity, and engagement.

Digital Transformation in Healthcare in Today’s Times

In today’s times, the COVID-19 pandemic is testing public health tactics, healthcare delivery, and therapeutics innovation. While the volatile environment of today challenges existing operating and business models, there is a huge opportunity for healthcare CIOs to drive meaningful change as well as new business models via technology enablement. Let us see what the prominent digital health and healthcare leaders have to say about the current unique business opportunity. In the words of Heather Cox, Chief Digital Health and Analytics Officer, Humana, “Differentiating in price isn’t going to be the way to win in healthcare; differentiating on experience will be”.

POSTED ON: September 9, 2020 TAG: Digital Transformation

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