What is the Future of Mobile Apps? Is the Market saturated?
The global mobile app install ad spend is expected to reach US$64B by 2020. Mobile app marketplace will grow quickly over the next few years, as consumers like spending more time within apps. The mobile app market will not be saturated in any way.
High media costs, more paid campaigns, increased mobile use, growing apps and users contribute to increased ad spend.
What is the next big thing in mobile app development?
The first step in mobile app marketing is to achieve maximum app installations. Multi-experience will change the face of mobile development. According to the survey conducted by Gartner1, mobile apps impact your business success the most.
“Development platform vendors are expanding their value proposition beyond mobile apps and web development”, says Jason Wong, Research Vice President, Gartner. They are doing so to meet user and industry demands”. Top mobile application development companies are witnessing an emergence of multiexperience development platforms. Brands are thus pushing their digital business efforts in developing augmented reality (AR), voice, chat, and wearable experiences.
Modes of brands’ interaction with their customers include type, gestures, natural language, and touch. They also expand across the digital user’s journey. This happens as smartwatches, voice-driven devices, and smartphones penetrate different markets and industries.
According to the findings of Gartner survey, about 91 percent of enterprises have developed and deployed mobile apps. You should be at a maturity stage in Android/iOS mobile app development. In case you are not at this stage, you may fail to expand into other interaction modalities. Talking about conversational applications, the figure stands at 73 percent for voice apps and 60 percent for chatbots.
What Technology Your Mobile App Development Company Needs?
Whether you outsource mobile app development, or do it in-house, cloud-hosted artificial intelligence (AI) is the most used technology. It supports multi-experience app development, followed by native iOS and Android app development, and mobile back-end services. This technology is gaining prominence due to rising conversational user interface, voice and image recognition, and other AI services. These AI services are becoming commonplace within mobile apps.
Types of Multi-Experience in Mobile Application Development
Consistent Experience – Google is a brilliant example here. The search engine website offers a consistent digital experience to its users across devices. This consistency derives from its core feature set and content. A consistent multi-experience calls for adjusting the screen size according to the device’s model and the screen size.
Continuous Experience – Most of you must have read a book on Kindle. If not, you may be aware that the device offers a seamless experience to the readers. You may take a break from reading a book on one device and read from where you left on another device. As experience shifts between devices, users enjoy a constant experience, resuming the same action, or advancing through a series of actions.
Complementary Experience – Multiple devices complement each other in this type of multi-experience. Complementary Experience urges you to keep all devices together to exercise collaboration and control. For instance, you may use your own device, such as joystick, to play against your friends. Here, one device controls all other devices, acting as the main console.
Advantages of Multi-Experience
Multi-experience development platforms (MXDPs) are the new generation of mobile application development platforms (MADPs). These platforms enable fast and scalable development across a variety of channels and devices. This helps to guarantee constant delivery of digital and ambient user experiences.
Your company benefits from MXDPs because they simplify your digital transformation efforts. You can exercise a greater control over your users’ digital experiences.
Here we talk about a few of their advantages:
Enhance Efficiency of Internal Operations
MXDPs allow companies to implement a broad range of internal operations, and thus, streamline processes through a single space. Enterprises can bring their users – a faster, and more efficient digital experience.
Reduce Time to Market
Multi-experience development platforms greatly reduce the marketing time for native/hybrid/web apps. Mobile application development improves and speeds up; the code being reusable across multiple platforms. In fact, the design process becomes more streamlined. Feedback cycles are shortened, improving on the overall app experience.
Streamline your continuous deployment processes and accelerate deployment to cloud service providers with MXDPs. These development platforms even offer your organization a fully distributed environment. As your deployment process smoothens, efficiency improves.
Mitigate Potential Security Risk
You can closely watch for anything wrong happening to your data; all your software data being on a single platform. You can access a 360-degree view of your software landscape to eliminate all kinds of security risks. You need not even engage in Shadow IT.
How Does Multi-Experience App Development Affect Your Business?
Increase in multiexperience touch points benefit businesses and maximize their returns. Varying modes of user interaction have assisted businesses to accomplish their ultimate business goal of business innovation.
Multi-experience application development has resulted in:
- faster digital transformation,
- aligning business goals to the IT goals of your organization,
- removing the gap between user experience and implementation of technology,
- enhance internal operational efficiency, and
- develop mobile apps faster and reduce time-to-market.
The Bottom Line
Market leaders known to provide a thoughtful mobile experience possess strong capabilities in web and mobile app development.
- showcase an out-of-the-box product vision and commitment to multi-experience in application development platforms.
- you can witness a healthy growth in the mobile app market and grow your customers with robust partner ecosystems in place.
Remember mobile application development platforms are a strategic choice for business enterprises. These guarantee you digital transformation success, as you embark on this journey and transition from design thinking to supporting new touchpoints.
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