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Case Study: A Brand Experience Agency Modernizes Key Internal Functions

Application Modernization of Internal Employee Directory

The Company

Sparks Marketing Corp. is a brand experience agency that solves real business problems using a thoughtful mix of strategy, creativity, and culture.

The Challenge

The company was using a G-suite directory for internal communications, but the system posed many challenges, such as:

  • Sparks employees were not able to call, text or email the contacts in the directory due to technical integration difficulties.
  • The internal directory was not available in offline mode.
  • Navigation was not intuitive or responsive.
  • Sparks wanted to add features such as high-resolution photos to contact profiles.

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