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  • Case Study

    Global Medical Equipment Distributor

    3 minutes read

Digital transformation drives significant improvements in online order management

The Company

Our client is a leading distributor of safe, reliable and cost-effective medical products to their customers. Apart from other medical supplies, they also offer a full spectrum of products used in the blood therapies industries. They have expanded their services from simply distributing commodity products to becoming a supply-chain partner for their customers, providing them with software and analysis that helps them reduce waste, save time, and save money. They believe that when they help their customers operate more efficiently, it helps them to save more lives.

The Challenge

Our Digital Transformation Assessment revealed significant business risks due to gaps in the digital management platform, including:

  • Challenge
    Lack of common technology stack, resulting in inefficiencies and sunken resources due to multiple solutions providing similar functionality and value
  • Challenge
    Legacy application with high maintenance costs and complex integration requirements and lack of integration points
  • Challenge
    Missing digital capabilities in the core ordering system, undermining both business growth and operational efficiency
  • Challenge
    Costly training requirements due to sizeable workforce

The Solutions

Enabled Customer Journey Stages
  • Attract
  • Engage
  • Sell
  • Serve
  • Retain
  • Grow
Enabled Digital Capabilities
Multi-channel Interaction Management
E-CommerceDocument Management
Customer Identity ManagementCustomer Profile Management
Marketing & Campaign ManagementCaseManagementOrderManagementServiceManagementLoyalty/RewardsManagement
Lead and OpportunityCustomer Relationship Management
Digital Content ManagementWorkforce Management
Marketing Automation
Social Engagement ManagementPerformance and Incentive Management
Product Information Management
Compliance Management
Online Communities and P2P Virtual Collaboration
Data Management
Analytics and Reporting
Customer Feedback Management
Enterprise Resource Planning
Multi-channel Access (online, mobile)
Compunnel Digital replaced the legacy ordering system with a digital ordering system based on Service Oriented Architecture (SOA) combining real-time integration with the technology stack (e.g. ERP) and advanced digital capabilities (e.g. contextual order recommendations).

The Result

Increase in Operational Efficiency by 15-20%Order processing time reduced by 15-20% due to more robust digital capabilities including online calculators and contextualized order recommendations based on customers’ past purchase behaviorOperational Scalability Enhanced 10 TimesNew digital ordering platform is able to support ten times the volume of orders with the flexibility to further expand

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