All digital transformational processes have customers as the key driver, as they are ones who pay these businesses for their products and services. Going digital means viewing customers as the center of business rather than the product or service.
Being customer-centric essentially implies understanding what paradigm shift or change you bring into those who use your products and services, what challenges are you solving for your customers, and how your customers are reacting to what you are doing. By delivering digital experiences that meet or exceed customer expectations, businesses in any industry can significantly improve Key Performance Indicators (KPIs) including, among others, inbound traffic, conversion rates, order size/volume and word-of-mouth influence, driving customer loyalty.
Download “ Customer-Centric Digital Transformation” ebook and learn what separates a good customer experience from a weak one and the 3 universal criteria upon which connected customers evaluate digital experience.