What is Augmented Reality (AR)?

It refers to the real-time use of information as text, graphics, audio, and other virtual enhancements integrated with real-world objects. It is this “real world” element that differentiates augmented reality (AR) from virtual reality (VR). AR integrates and adds value to user’s interaction with the real world, instead of via a simulation.

Business Benefits of AR

1. Generates highly engaging and personalized content
2. Enhances user interaction
3. Creates product or service differentiation
4. Drives a competitive business advantage