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What is Business Intelligence (BI)?

It is the process of analyzing data and presenting actionable information that can be used by a business for better decision-making. BI encompasses data mining, process analysis, performance benchmarking & descriptive analytics which helps in presenting data in a more easy-to-digest fashion.

Business benefits of BI

  1. Better customer satisfaction
  2. Reduced costs
  3. Increased revenue
  4. Improved data quality.