What is Customer Experience (CX)?
It is the product of the interaction between an organization and a customer over the course of their relationship. Customer journey, brand touchpoints customer interacts with, and the environment customer experiences during their experience, constitute this interaction.
Business Benefits of Customer Experience
- Increases customer conversions and acquisitions
- Boosts customer engagement
- Improves crisis management
- Minimizes cost of service and marketing
- Enhances customer loyalty and retention