Curating

Digital Experience

for You

 
 
 
 
Glossary

What is Customer Experience (CX)?

It is the product of the interaction between an organization and a customer over the course of their relationship. Customer journey, brand touchpoints customer interacts with, and the environment customer experiences during their experience, constitute this interaction.

Business Benefits of Customer Experience

  1. Increases customer conversions and acquisitions
  2. Boosts customer engagement
  3. Improves crisis management
  4. Minimizes cost of service and marketing
  5. Enhances customer loyalty and retention