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What is Customer Intelligence?

It can be defined as a method of collecting and analyzing customer data in order to understand behavior and patterns to gain better insights into dealing with customers individually.

Business benefits of customer intelligence

  1. Helps to create, track accounts and leads from real-time conversations
  2. Helps to measure ROI
  3. Helps to track performance
  4. Improves sales efficiency
  5. Adds agility to business strategy