What is Digital Augmentation?
Digital Augmentation refers to enhancing virtual presence by using digital content. In other words, digital augmentation implies using digital tech to aid workers, say in a manufacturing unit, go beyond what they would be able to do without the tool.
Business Benefits of Digital Augmentation
- Provides rich, interactive, and immersive CX
- Creates more and better opportunities to advertise products
- Connects customers better through gamification
- Personalizes product/service experience
- Increases interaction with unconventional ads