What are Digital Experience Platforms?
A Digital Experience Platform (DXPs) refers to an integrated set of core technologies that are in support of the composition, optimization, management, and delivery of contextualized digital experiences.
Business Benefits of Digital Experience Platforms
- Recognizes customer pain points or gaps in communication
- Enhances customer engagement and loyalty
- Brings in cost-effectiveness
- Improves employee productivity
- Helps in making better and well-informed decisions