Curating

Digital Experience

for You

 
 
 
 
Glossary

What is a Golden Record?

It combines useful data from multiple sources to a single view which is more accurate and reliable than any data from a single source. It serves as the “single source of truth”.

Business benefits of Golden Record

  1. Improves customer relations
  2. Accelerates sales
  3. Supports decision making
  4. Helps in managing regulatory risk