What is Headless Commerce?
It is an API-based approach to digital retail where the frontend of your eCommerce portal is decoupled from the backend commerce functionality. They stand independently of each other. To put it better, the content presentation layer (experience and content management systems) is isolated from the business logic and functional layer (existing integration, eCommerce stack, and commerce management).
Business Benefits of Headless Commerce
- Build better brand awareness
- Convert more customers and increase lifetime value
- Reduce the time-to-market
- Create a more personalized customer experience
- Makes online selling more scalable and flexible