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Glossary

What is Marketing Analytics?

It refers to the process or technologies which enable marketers to evaluate their marketing initiatives and make informed decisions accordingly. It consolidates data from all the marketing channels into a common marketing view.

Benefits of marketing analytics

  1. Helps to gain a better understanding of customers across channels
  2. Helps to anticipate consumer behavior
  3. Helps to personalize marketing engagements
  4. Helps to engage with the customers in real time