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What is Marketing Automation?

It is the use of software or technologies which help to automate marketing processes such as emails, social media, website actions.

Business benefits of marketing automation

  1. Helps to improves accountability of marketing and sales
  2. Helps to target potential customers across channels
  3. Helps to boost customer lifetime value
  4. Saves time to manage social media campaigns
  5. Helps to schedule posts ahead of time