Curating

Digital Experience

for You

 
 
 
 
Glossary

What is Transactional Data?

It refers to the data which are collected when a consumer performs any transactions. For example: purchase, return, invoice, payments.

Business benefits of Transactional Data

  1. Helps to understand consumer behaviour
  2. Offers personalized customer experience
  3. Offers predictive insights for acquisition
  4. Helps to find highly qualified prospects