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What is Unstructured Data?

It refers to the information which does not have a pre-defined data model. This information is usually text heavy and prolific. It could be anything like media, imaging, audio, text data.

Business benefits of Unstructured Data

  1. Helps to improve customer experience
  2. Helps to enhance data usage
  3. Allows to enact changes based on results
  4. Helps to innovate with new ideas