Digital Experience

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What is User Experience/User Interface Design (UX/UI)?

It refers to the overall experience of an individual while using any product or service such as website, applications. It focuses on having a deeper understanding of their needs, values and limitations.

Business benefits of  User Experience/User Interface Design (UX/UI) are

  1. Helps to improve customer satisfaction
  2. Motivates users to engage with the content
  3. Increases customer loyalty
  4. Increases customer satisfaction