What is User Experience/User Interface Design (UX/UI)?
It refers to the overall experience of an individual while using any product or service such as website, applications. It focuses on having a deeper understanding of their needs, values and limitations.
Business benefits of User Experience/User Interface Design (UX/UI) are
- Helps to improve customer satisfaction
- Motivates users to engage with the content
- Increases customer loyalty
- Increases customer satisfaction