Curating

Digital Experience

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Glossary

What is User Interface?

A user interface, better known as UI or just an “interface”, is how a person controls a hardware device or software application. Simply put, a user interface (UI) is anything a user interacts with to use a digital product or service. This is inclusive of everything, right from touchscreens and screens, to keyboards, lights, and even sounds. A good user interface offers a “user-friendly” experience so that the user can interact with the hardware or software intuitively and naturally. The key factors in a good UI comprise familiarity and consistency. A user interface needs to be consistent across all parts of the application, right from navigation to color to terminology, better known as internal consistency. Besides, a user interface should be consistent within its context, like the operating system or other applications in its group or family. This is known as external consistency.

Business Benefits of User Interface

  1. Helps to acquire new customers
  2. Lowers customer support and development costs
  3. Enhances customer engagement and retention
  4. Improves business productivity
  5. Drives competitive advantage with a positive digital customer experience