5 Compelling Customer Experience Statistics You Must Know

Have you ever considered what makes a customer switch brands often, even when you and your competitors offer the same quality of products or services? After all, what is it that differentiates one brand from another? In most cases, the difference is in the customer experience. In fact, according to a recent research conducted by Capgemini, 8 in 10 consumers are willing to pay more for a better customer experience.

Modern Consumers Demand a Great Customer Experience

This means that if a business wants to retain customers and remain a first choice, it must put customer experience at the top of its priority list.

The infographic below highlights some of the interesting customer experience statistics which can change your perspective of customer experience and help you strategize:

The bottom line: “The customers may forget what you said, but they will never forget how you made them feel”.  Go ahead and consider these statistical figures while outlining your CX strategies.